Technology Appending & Data Discovery
MHAs, also called as Must Have Accounts, are the target list of accounts every IT company formulates and assigns to their sales and marketing teams, to penetrate and target for their products and services. Many times, this list of MHAs is obsolete. So, what makes it obsolete?
♦ Companies in the Account List which have been acquired
♦ Companies that have gone out of business
♦ Companies who recently had a name change or a merger
♦ Accounts list with missing contact information
♦ Contact information is not refreshed and is old
♦ Incorrect emails, phone numbers
♦ No information about the tech stack of these companies
♦ Missing job titles, revenue estimates and address details
♦ Not segmented by industry, verticals
Penetrate Sales & Marketing
It makes this Target Accounts list impossible for a Sales or a Marketing Executive to penetrate. We can make this actionable with the current and refreshed information on:
♦ Adding Missing information about companies
♦ Adding and appending missing or incorrect contact details
♦ Technology Append (Clickable to Technology Append Page) for the MHAs
♦ Appending the new people within the target personas from these companies
♦ Appending the current Revenue, Employee size and industry verticals
♦ Not segmented by industry, verticals
Technology Append is your Solution
We can add technology usage information of the companies and add information on what type of Software, Application, Cloud, Hardware, Platforms, IT Architecture they are using. This gives you an edge and some background information about the companies while your sales teams are talking to those prospects. This also helps in better positioning.
“We can map almost all companies with the technology usage information.”
