California Consumer Privacy Act
What is California Consumer Privacy Act
The EU General Data Protection Regulation is the most critical aspect of European privacy legislation in the last 20 years. It is effective from 25th May 2018.
GDPR replaces the 1995 EU Data Protection Directive (European Directive 95/46/EC), concerning the rights that EU individuals have over their data, and creating a uniform data protection law across Europe.
The intentions of the Act are to provide California residents with the right to:
- Know what personal data is being collected about them.
- Know whether their personal data is sold or disclosed and to whom.
- Say no to the sale of personal data.
- Access their personal data.
- Request a business to delete any personal information about a consumer collected from that consumer.
- Not be discriminated against for exercising their privacy rights.
Definition of “Personal Information”
CCPA defines personal information as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.
How does Datnex Comply to the CCAP Law?
- Ensuring we have permission to email the people in our database.
- Not using misleading header information.
- Self-Identifying of our email as an advertisement.
- Promptly including our physical address in the template.
- Include a clear and conspicuous mechanism for opting out of receiving emails from us in the future.
Any changes made to Datnex will be posted on this page directly.
Wherever applicable it will also be notified to data subjects via email.