Your database of customers and prospects is perhaps the most valuable asset a business has. Consistent, relevant, and timely communication with your customers and prospects is the key to increasing your sales. However, if your database is outdated, it has no value. Every day your sales and marketing teams use data, that is wasting money. You also run the risk of failing compliance with GDPR and data regulation which could lead to hefty fines.
Cleansing business data allows you to stay in touch with your customers, reconnect with broken relationships, increase sales, up-sell, and even help you find new customers by profiling your existing data and creating appropriate identified leads. This will fill gaps in your business database and greatly increase your CRM usage.